Cash Offer Agent Video Training

Cash Offer Program – Video Training

 

Module 1: Foundation — What This Actually Is

  • What Is the Cash Offer Program? — CashForMyHouse.us, Demitri with GenX Holdings LLC as the buyer.

  • Why You Need This in Your Toolkit — it's not a replacement for listings, it's a door-opener that gets you into the house and seated at the table, with the sellers.

  • What is the point of the Listing Phone Call? – I am scheduled to call a seller. I should give them the cash offer price, right?

  • "I Thought I Was Getting a Listing Appointment” clarifying that the appointment IS still a listing appointment; the cash offer is one of two options you present once you're in the door, not a switch from what was promised.

  • "Is This a Bait-and-Switch?" — why presenting two transparent, side-by-side options (Cash Offer vs. Traditional Listing) is the opposite of bait-and-switch, and how to frame that confidently if a seller (or you) ever questions it.

Module 2: The Trust Conversation

  1. "Aren't You Just Profiting Off My Hard Work?" — reframing the relationship: the program exists to get you appointments, not to harvest your leads. Buying homes isn't the business model — your commission on every presentation is.

  2. How the Cash Offer Protects (Not Replaces) Your Commission — walking through the 20% vs. 6% math so agents see they're never working for free, even on a Cash Offer deal.

Module 3: The Money

  1. What You Get Paid When the Seller Takes the Cash Offer — On the buy side of the cash offer you get paid a flat $1,000 as a transaction coordinator fee.

  2. Do You Get Paid when Demitri Relists the Home? — yes: 2.5 to 3% (whatever your normal listing commission is).

  3. "What If the House Is Already Listed — Will You Still Do a Cash Offer?" — No: Demitri only purchases homes that aren't currently listed. This is the hard disqualifier, and why.

  4. "What If All They Want Is the Cash Offer?" — that's fine; you are still doing a full isting presentation so they see the options they have.

Module 4: Using It in the Room

  1. How to Leverage the Cash Offer in a Listing Appointment — the "Quick for Certain Option vs. More Cash at Closing Option" framing, the "20% or 6%, which do you want?" close, and why you want 19 out of 20 sellers to pick the listing.

  2. How to Get the Cash Offer Number to Present — pulling tight comps (recently sold AND active) so the number is defensible and fast. The cash offer price is also the expected listing price. It is designed to be under contract in 30 days or less.

  3. Who Handles the Contract and Paperwork? — In conjunction with Demitri you will assist in getting all the correct data entered into the contract. You will provide the comps and notes and everything you discussed & learned by talking with the seller. Provide a local customary blank as-is contract and all required addendums to Demitri. Example addendums (seller disclosure, flood, HOA and any other customary required disclosures). Connect Demitri with your trusted Title company.

Module 5: The Full Workflow, Start to Finish

  1. Before the Appointment: Determining Your Cash Offer Number — pull solds + actives, price it tight to true market value, note property condition factors, have the number ready before you walk in. This is a price that will get the home under contract in 30 days or less.

  2. The Seller Says Yes: What Happens Next — Set the seller's expectation for a 1–3 day response, account for a possible appraisal, target a ~30-day close.

  3. After You Close: What Happens Next (and How You Keep Getting Paid) — Demitri relists with you immediately. You are expected to get profession pictures, areal, 3D and do a couple video walk throughs. Advertise and hold an open house the first weekend the house is listed.